Interview with David Franke about the baggage trends of 2017
The big points are flexibility, lightness and innovation: this means, above all, less weight, more capacity and more packing options. The geniality and functional diversity of the original Swiss army knife serves as inspiration here.
Innovative ideas can significantly increase the wearing comfort. In the past, various innovative back ventilation systems have already become widely used. Special air cushions (including Nike) ensure high wearing comfort. Robustness and longevity will also play an increasingly important role. Reliability, resilience and individuality are important and the price-performance ratio has to be right. The consumer is very well informed and buys what convinces!
In 2014, we experienced a boom in long-distance and backpacker travel. Many high school graduates, for example, take a “time-out” after the graduation and explore the world most for several months up to one year. This boom lasted in 2015. The demand for trekking bags around the 60-70 liter volume is still strong. Also functional, technically sophisticated daytime hiking bags are strongly in demand. Clear trends can also be seen for suitcases: the end user loves the hard shell and, of course, luggage with the 4-wheel system. Colorful colors are in demand, but it is then like shoes: black is most popular. Travel luggage is advisory intensive and is therefore well disposed of in specialist trade.
The customer is rightly very demanding and terms such as polycarbonate or TSA locks are now common to almost all end users. Multi-wheel trolleys have finally established themselves. High-quality branded products are preferred by the customers and they get their way through.